四川省级新媒体气象预警信息传播质量评估

Evaluation of Dissemination Quality of Provincial-level New Media Meteorological Warning Information in Sichuan

  • 摘要: 基于2023年四川省气象台发布的预警信息,通过抽样调查,制定数字化评价与等级评定标准,评估2023年四川省级新媒体发布的气象预警信息传播质量,并提出优化发布流程、规范发布内容等思路。结果表明:省级气象部门新媒体中微博传播质量等级为良、今日头条基本合格,微信和抖音不合格;发布流程繁琐、技术支撑不足和系统故障频发,导致预警信息传播不及时、发布不规范;微博和今日头条传播预警信息速度快、覆盖广,微信公众号和抖音善于定向推送。

     

    Abstract: Based on the warning information issued by the Sichuan Provincial Meteorological Observatory in 2023, by conducting sampling surveys, the digital evaluation and grading standards were established to assessed the dissemination quality of meteorological warning information released via provincial-level new media platforms in Sichuan. Optimization approaches, such as streamlining release processes and standardizing content, were proposed. The results indicate that among provincial meteorological new media platforms, Weibo achieved a "Good" rating in dissemination quality, Toutiao was rated "Marginally Qualified", while WeChat and Douyin were rated "Unqualified". Cumbersome release procedures, inadequate technical support, and frequent system failures led to delayed dissemination and non-standardized releases. Weibo and Toutiao demonstrated advantages in rapid dissemination and broad coverage, whereas WeChat Official Accounts and Douyin excelled in targeted.

     

/

返回文章
返回